What better place to look for great deals on the matches of the 2014 FIFA World Cup than a bookmaker based in the country where football itself was born: England! There are quite a few big names of the market based in this country – after all, sports betting is also a tradition here – but there is one that is among the most successful online (with no betting shops of its own, but it doesn’t need them anyway): bet365. This is the online bookmaker that I am going to review in this article.
Bet365 is a real success story. It has been launched at the turn of the century, and since then it has grown into one of the
world’s biggest operators, with millions of users from all around the world, with countless betting opportunities, quality “side games” and offers that can make the punters’ mouth water. But let’s see where it all begun.
Denise Coates, the founder of bet365, was born into a family with a network of retail betting offices – Provincial Racing. Denise has started to work at the family business while in school. At first she marked up bets, later – after leaving university – she trained as an accountant at the company. After a time she took over a small chain of shops, and having proven her skills, she later became a managing director of the whole chain.
Denise has started to develop bet365 in January 2000. Her office was in a portable building in a car park near one of the Provincial Racing betting shops. She spent a year developing the sports betting website, that was finally launched in 2001. The idea has proven to be a success – the family’s betting shop estate was sold to Coral, one of the Big Three (along with Ladbrokes and William Hill) with the biggest market share on the UK retail sports betting market. In time Bet365 has grown into one of the most successful online sports betting operations of the world, with over 7 million users globally.
Unlike its competitors, bet365 was never listed on any stock exchange. It is still a family owned company – Denise Coates owns the decisive stake in it (50.1%), along with her father Peter Coates and her brother John. She is one of the most successful businesswomen in the UK, having a personal fortune of about 1 billion GBP (about 1.6 billion USD). In 2013 Denise Coates was included on the list of the 100 most influential women in the country. In addition, you can learn a lot of techniques and strategies on how to become successful when playing online poker games such as Judi Online. This website provides an array of different poker games. Hence, you will never run out of choices.
No wonder bet365 has so many customers – it is one of the best online sports betting operations out there. It offers its users the opportunity to place thousands of bets every day, in 35 main categories. Its highlights include football – especially now, when the 2014 World Cup is under way – but it covers many more sports, including a series of popular (and less known) ball games, a series of combat sports, financial bets, lotteries, but also horse racing, badminton, netball, trotting, table tennis and others. It lacks the coverage of some more exotic sports, though (the sportsbook I will just refer to as “the other big green, you’ll see which one I talk about) covers many more sports, including sumo wrestling).
Football is among the most popular categories at bet365, especially because it’s World Cup year – now everyone is burning in football fever. The World Cup occupies a special place on the bet365 website, offering great odds and over a hundred betting opportunities for every match of the event (right now only up to the 26th of June, as the matches are scheduled only until this date, the end of the group stage).
Speaking of the odds offered by bet365 (and I only refer to the odds on the outright winners of the games), they are above the industry average, and so is their payout percentage for these bets. Besides the bets on the outcome of the match, bet365 also offers a series of other bet types, including several exclusive ones (like the one on any team scoring an own goal or the chance of penalties or red cards during the match).
But there is sports betting beyond the World Cup as well. In football, bet365 also covers a series of international games (including the U23 championships), local leagues from around the world, bets on international friendly matches, and many more, with the same above average odds.
Surely one of the most popular products at bet365 (just like at most other sportsbooks) is their live betting section. Here punters can follow the events of a series of games while they are under way (and a great variety of them are also available for live streaming). Punters can bet live on football, cricket, tennis, balls, table tennis, horse racing, and many more events. The games available for live streaming are marked in the “Schedule” section.
Punters can also place their bets and follow the games while on the go, by using bet365’s mobile sports betting product – it is available as a native app for devices running Apple’s iOS and Google’s Android, or in a mobile browser version available for devices with other operating systems. Punters can place the same pregame and in-play bets as in case of the web interface, follow the games through live streaming (for the native apps only) and even get a special bonus as a reward for them using their mobile to bet at bet365.
Bet365 also has a series of quality games punters can play when not betting on sports.
The bet365 casino is powered by Playtech, and has a bunch of special offers for fans of the most popular casino game – slot machines. Slots players can also join a race to win a car by playing the top slot machines eligible for this promotion.
In its Games section bet365 offers access to even more slot machines and other casino style games, while at the Vegas section punters can choose one of the premium slots available for play, with great promotions and giveaways to participate in.
Poker players can enjoy a ring game or a tournament at bet365’s iPoker-powered poker room, including the chance to win their chance to play live poker at the most prestigious tournaments.
The operator also offers bingo to its players, for moments when they wish to just wait for the balls to be drawn and to chat with fellow players.
Bet365 is surely among the best places to bet and play. It has good odds and great coverage of events – it might lack some more exotic sports, but it makes up for that with the great variety of betting opportunities available on the existing ones.
The variety of games at the casino is a little bit poor for me, but the Games and Vegas section makes up for that one. I won’t comment on the bet365 poker room – that’s not my game, and neither is bingo.
Overall, playing at bet365 can give a punter peace of mind – it is a big and trustworthy company, building on values like high quality services and reliability. I would surely recommend it for everyone – casino players, punters or just people looking for a good time.